So, ExtraQuest is now StrataVia. "Why?" you might ask. "What for?" you may add. "Why should I care? you are probably thinking. Well, here are the answers.

With the launch of our product, Data Palette, we are opening a new chapter in the history of the company, and a new name is warranted to accompany this giant forward step, a purposeful stride that takes the company from the tactical to the strategic. Why strategic? Because database administration is one of the most complex and, therefore, one
of the most expensive areas in the IT department. With the launch of
Data Palette to the market at large, we are providing a solution that allows IT departments to improve operational efficiency in the DBA area
and bring about substantial cost savings, which has to be seen as a
strategic initiative.

By a happy coincidence, StrataVia also translates to "broad way" in Latin, and our new offices are on Broadway in downtown Denver, so the new name is doubly relevant to our new identity.

And why Data Palette for the name of our product? When you see
someone using the product, blending the components - such as monitoring, alerting, reporting, ticketing - and building them into a framework where they can be run automatically in the future, it may remind you of an artist mixing paint, drawing different elements together to make something far greater than simply the sum of the parts.

Database administration is an art, and every artist has to do some boring and repetitive things so that they can go on to be creative. Artists have to mix paint before they can start, and they have to clean up after they
finish, unless they're willing to be confronted by messy brushes the
next time they begin work. Likewise DBAs have a lot of routine stuff to
get out of the way, and Data Palette is designed to help them automate
many of their day to day tasks, and also to "clean up after them" by
auditing the tasks and leaving a clear account of what was done.

You'll see a lot of brush strokes on our website and marketing
materials. They are there to remind you that we're automating the
mundane and repetitive, freeing up DBAs to energize the right half of
their brains, to focus on the creative part of their jobs, and to help the business users get more value out of their data. It’s the strategic way to go to get more out of the data in your palette.

Dr. Brian Staff
Vice President - Marketing

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